Ethiopia: Improved Relationship with Corporate Giant Promises Benefits of World-Wide Brand Development and Marketing to Boost Coffee Sector

George Washington University (Washington, D.C.)

25 September 2007

Members of Geneva’s diplomatic community gathered today at an event hosted by The George Washington University Law School’s Creative and Innovative Economy Center to acknowledge the successful resolution of the standoff between Ethiopian coffee growers and corporate coffee giant Starbucks. Substantial controversy surrounded a decision last year by Starbucks Corporation to oppose ...