Business Daily (Nairobi)
4 May 2008
Kenya's mobile phone industry is gearing up for a fight. For Safaricom, the biggest challenge is how to stay far ahead of its three rivals and make its 9.2 million customers to start spending more cash on its most profitable products. This garden wall of customers remain Safaricom's biggest strategic advantage, besides its homegrown roots. Celtel has 2.1 million subscribers
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