South Africa: Simply Asia to Expand Nationally - Business Day

FRANCHISE group Simply Asia said last week it aimed to have a national presence by 2010, with outlets in all of the major shopping centres, and will grow its footprint by 12 stores this year.

Author: John Scott, Restaurant Analysis

Due to the poor performing economy at this stage it will be advice able to clearly look at the future of the Simply Asia Franchise. It came under my attention that the Parklands / Sunningdale branch was declared insolvent just a week ago. Therefore, I must comment with regret that clearly this Franchise is not performing that well as everybody believe. The trend of Thai food can not be classified in the same category as sushi and it is exactly what it is, a trend. For all investors out there, I will look twice before investing in a dying franchise.

John Scott Restauranteur



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