L'Express (Port Louis)
18 July 2008
Mauritius has an excellent brand image for visitors derived from its capacity and experience in dealing with high-end tourists in a way that other sectors like textiles and financial services don't or can't. Its current marketing campaign is a good move to improve its prospects but the concept "Mauritius was made first, and then heaven" from Mark Twain could be the real booster.
[ See Article ]
