Biz-Community (Cape Town)
3 July 2009
"Instead of relying only on 30-60 second ads, programme sponsorships and inserts to generate revenues, broadcasters should promote and develop the concept of advertising-funded programming (AFP), which could be a good recipe in these difficult economic times," Kgaugelo Maphai, MD of Omnicom Consulting and former SABC radio national sales manager, told Bizcommunity.com this week.
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