Daily Champion (Lagos)
29 October 2009
Since the introduction of instant noodles brand in Nigeria in 1988, the market leader has made remarkable impact on the Nigerian culinary landscape. Noodles are currently eaten in most households across the country.
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Nigerians have a knack for new things and new taste. I think Dangote’s noodles especially the ready-to-eat premium variant and the snack, will win the market. I doubt if the existing noodles will be able to compete with it in the next couple of months. Salisu