Media Kit

Content

Crucial Content, Critical Coverage
Each day allAfrica.com publishes more than 1000 stories, and we update content - in both English and French - throughout the day. We report on the entire continent and regularly feature articles on all issues, including business & finance, culture, currencies, environment, health & medicine, politics, sports & athletics, stock markets and women & gender.

No other site does what we do. This broad scope of African content is found only on allAfrica.com. And our publishing volume exceeds that of almost all of the largest news sites on the web.

Strategic Media Partnerships
Enabling this breadth and depth of coverage is our unique strategic relationships with over 130 African media companies. We partner with most of Africa's premier publishers, and also work with international media including the BBC, IRIN (UN Integrated Regional Information Network) and Radio France Internationale.

Produced by allAfrica.com
In addition to AllAfrica's role as premier aggregator, we produce our own prize-winning reporting, including exclusive interviews with top newsmakers and analyses of policy issues. Members of our editorial team have reported and consulted for media including the BBC, CNN, the Financial Times, the New York Times, National Public Radio (U.S.), the South African Broadcasting Corporation, Panafrican News Agency, National Geographic, Le Monde, Today on NBC, and the Washington Post.

Commercial Clientele
As the largest distributor of news from and about Africa, AllAfrica feeds content to corporate, institutional and Internet clients worldwide, including the Comtex News Network, Financial Times Information, LexisNexis, Bloomberg, and Factiva (Reuters and Dow Jones). Continuously refreshing feeds for wireless devices deliver AllAfrica's news to the expanding audience for instant-access, mobile data.

AllAfrica's Mobile Edition, a selection of top stories optimized specifically for small screens, is accessible from PDAs and wireless devices of various types through AvantGo and other services.

Audience & Usage

Growing steadily since its launch in 2001, allAfrica.com serves over five million page views a month and logs more than two million unique visits. As the premier website in our market, our global reach extends throughout Africa, Europe, Africa and North America, where a high concentration of users reflects strong ties between Africa and the United States.

The allAfrica.com audience is highly educated and affluent. Many travel frequently, both domestically and internationally. The interests linking this audience to Africa are numerous. Sectors well represented in our audience include:

Advertising

AllAfrica can customize advertising and sponsorship packages to meet campaign budgets and audience targets. We work closely with advertisers to help structure campaigns reflecting specific corporate or institutional goals.

Click here to use Google AdWords to place your ad on allafrica.com

Units & Formats
The diverse range of available advertising formats (standard IAB units) include:

• Skyscrapers -- 120x600 or 160x600 (in right column of any section-front page)
• Medium Rectangles -- 300x250 (in the right column of story pages)
• Leaderboards -- 728x90 (across the top of any page)
• Banners -- 468x60 (HOME, BIZTECH, and section-front pages)
• Inset -- 180x160 (inside stories targeted to any geographical or topical category)
• Buttons -- 125x125 and 120x90 in the left column of any page)
• Sponsored links -- two lines of text, up to 65 characters per line (centered above headlines box on HOME and section-front pages)

Communicate with an expanding Africa-interested audience worldwide via AllAfrica's Sponsor Wire - a cost-efficient, highly visible channel for important announcements, press releases and speeches.

The service is designed for governments, corporations, institutions and individuals with a message to disseminate.

AllAfrica reaches policy planners, leaders of business and industry, international investors, analysts, scholars and activists - decision makers of all kinds - through:

• allAfrica.com, the leading Africa web site;
• AllAfrica News Wire, the largest distribution channel for news from and about the African continent; and

Through Sponsor Wire, groups can post press releases on allAfrica.com's popular front page and on any of the site's 80+ geographical and topical sections. The web site offers a diversity of content, including over 1000 stories daily in English and French, multi-lingual streaming programming, and some two million articles in allAfrica.com's searchable archive.

A unique resource, the site is the only daily source for content from numerous African publishers. For those needing the latest news from Africa, allAfrica.com is required reading.

The site, which attracts over two million unique visits a month and logs six million page impressions, has extensive global reach: 50% from North America, 30% from Europe and 15% from Africa, with the rest distributed throughout the Middle East, Latin America, and Asia.

AllAfrica's news aggregation provides critical data to multinationals and international business. The site reaches sectors such as global finance and investment, oil and natural resources, pharmaceuticals, technology, travel and tourism, and transportation. Other high-profile audience segments include governments, international media and NGOs, policy groups, and international institutions.

Sponsor Wire customers also gain access to audiences far beyond allafrica.com. Each press release is distributed via the AllAfrica News Wire to major institutional, corporate and financial clients through such services as Factiva,(Reuter snd Dow Jones), Bloomberg, Financial Times and LexisNexis, which collectively reach tens of millions of end-users worldwide.

Sponsor Wire announcements can be placed on any headline page throughout the site.

Contact AllAfrica

For further information on this and other advertising opportunities, please contact sales at 202.546.0777.

Thank you!

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