South Africa: Vodacom Goes to Town As Sydney Olympics Call

Johannesburg — One would expect South Africa's big advertising spenders to go to town or, rather, to Sydney on the strength of the marketing opportunities thrown up by the Olympic Games.

Yet only Vodacom, and to a limited extent Nedbank, have capitalised on this sporting extravaganza. The cellular network operator will ferry 120 people to Sydney, all expenses paid, in three waves of nine days each.

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