Johannesburg — One would expect South Africa's big advertising
spenders to go to town or, rather, to Sydney on the strength of the
marketing opportunities thrown up by the Olympic Games.
Yet only Vodacom, and to a limited extent Nedbank, have capitalised
on this sporting extravaganza. The cellular network operator will
ferry 120 people to Sydney, all expenses paid, in three waves of nine
days each.
...
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