East Africa: BAT Agrees to Stop Above-the-Line Ads

FACED WITH regulatory legislation, BAT Kenya Ltd, East Africa's leading tobacco company, has agreed to implement key to provisions contained in a draft Tobacco Control Bill.

These include abandoning of above-the-line (public-targeted) product and brand advertising on radio, television and billboards. Industry sources say the tobacco industry spends at least Ksh400 million ($5.1 million) on such advertising annually.

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