To demonstrate their commitment to SA's beginner and established entrepreneurs, Sanlam is launching a reality TV show in August on SABC 3. Called Sanlam Money Game, the programme pits South African entrepreneurs against each other with the challenge: who can make the biggest profit in three days with R30 000?

Sanlam Money Game, broadcasting from 1 August to 24 October (Thursdays from 20h30 - 21h30), is an innovative programme that puts the ability to deal, haggle, bargain and sell into the spotlight. Each episode will see three entrepreneurs competing to make the most money.

Every week, for 13 weeks, three new contestants will be dropped off at an unknown location with just the clothes on their back, their passport and driver's licence. They will each be given R30 000 and will have less than three days to conclude at least three business deals. The entrepreneur with the most money by the end of Day Three, wins.

"The current changing economic environment of South Africa and a strong dependence on the SME sector for future growth, motivated Sanlam to focus and contribute to the ongoing sustainability of SME's. Through Sanlam's sponsorship activities and product / service initiatives, we are committed to improving South African SME's future financial position today," says Deon Lessing, executive Director: Sanlam Life Marketing.

"With Sanlam Money Game, we would like to open up the minds of people, to start thinking salaried versus own income, "says Lessing. "The programme addresses the serious issue of wealth creation in a fun way. Ultimately it will ignite the entrepreneurial spirit we need in this country by challenging the participants and highlighting the simplicity and attitude required to succeed.

It will also reveal the hidden truths any business owner will testify to having learnt the hard way".

Created by New Zealander Julie Christie, Sanlam Money Game will give anyone who has ever demonstrated an entrepreneurial spirit the chance to show how innovative they are. Besides keeping the money they make, the overall winner, the person that makes the most money throughout the series, will win a host of business related prizes.

As an extension of its TV sponsorship, Sanlam will host a series of business workshops countrywide. The winning participants, together with leading entrepreneurial experts will share their business tips and experiences, give advice and offer solutions to typical business problems.

Sanlam's new focus on entrepreneurship has resulted in supporting entrepreneur related institutions, such as Business Referral and Information Network (BRAIN) and many others to follow this year.

Sanlam is also a supporter of an outcomes-based Entrepreneurs Certificate Programme, presented by specialists in the field of entrepreneurship at the Business Schools of the University of Stellenbosch and the University of Cape Town. Tjeka (formerly known as Chebo), is one of the most successful training programmes currently being sponsored by Sanlam. This programme offers people from previously disadvantaged communities the chance to acquire practical skills in the building and civil engineering industry. There are Tjeka training centres throughout South Africa and to date, Sanlam has contributed R375 000 to this programme.

Anyone who is entrepreneurial minded, won't want miss their chance to play South Africa's exciting new money game. Entries open on Wednesday, 5 June and close on Sunday, 30 June. Entry forms are available on Sanlam's website on www.sanlam.co.za or call the Sanlam Money Game Hotline on 086 22 11 123. If you're not going to play, make sure you watch SABC 3 on Thursdays from 1 August, 20h30 - 21h30.

Sanlam Money Game: Basic rules

1. Three entrepreneurs are left at a remote spot in the country.

2. They have only the clothes they are wearing, a drivers' license and R30 000 each.

3. They have less than three days to make as much money as they can.

4. Between early morning on Day One and the evening of the third day, they have to conclude at least three deals.

5. Anything they need to buy - from clothes to accommodation to cellular phones and travel - must come out of their R30 000.

6. They may not go home in that time.

7. They may not deal with any business contacts they already have.

8. They may not accept donations.

9. They may not prearrange any deals.

10. All transactions must be genuine.

11. By 7pm on Day Three they must be at the final rendezvous with cash in hand as proof of deal-making abilities.

12. The one with the most money wins.