Johannesburg — New online bookstore Loot.co.za says it is showing rapid growth, with a satisfactory fourth quarter in 2004.

Loot.co.za recorded its best sales month in November since its launch a little over a year ago.

Michael van Rooyen, founder of Loot.co.za, says his company's sales were double the normal level in October and November, outstripping the industry growth of around 30% during the festive season.

"We are still growing our reputation," says Van Rooyen.

"We are very bullish considering the past few months. We attribute this to a mixture of a larger disposable income for consumers and a gradual pick up of our market presence and brand awareness. People are slowly getting to know that we exist. With our catalogue now approaching 1.5 million titles we expect strong growth to continue in 2005."