25 November 2006

Uganda: Sunday Monitor Relaunches

Sunday Monitor re-launches tomorrow as a new 5-in-1 product with four extra pages, a reorganisation and strengthening of all its content.

It will have two new sections that will add value and broaden the paper's appeal to both readers and advertisers.

In addition to the existing "Sunday Life" and "Rainbow" pullouts, the re-launched Sunday Monitor will include a new soft reading magazine called "Body & Soul" and a new political intelligence section, "The Political Grapevine."

The family magazine "Sunday Life" has been substantially revamped while the main outer section of the newspaper continues to provide the weekend's best political read, including the hugely popular series on the life story and bush war exploits of former National Resistance Army fighter Col Kizza Besigye, which has seen Sunday Monitor sales soar to record levels.

"Rainbow" continues to be the best children's magazine in the Ugandan newspaper market.

"The new 5-in-1 Sunday Monitor will have more quality and quantity in terms of content and variety," said Patrick Matsiko wa Mucoori, the Sunday Monitor editor.

"The paper has grown massively in the last couple of months and we have decided to give back to our readers. With 'Body and Soul' and 'The Political Grapevine' raising our content offering from three to five sections, Sunday Monitor now has the biggest, the best and the broadest offering of content variety of any newspaper in Uganda."

"Our Sunday circulation is expanding rapidly and advertisers should seize the opportunities represented by the new 'Sunday Life' and 'Body & Soul,' which will provide a rich menu to our readers.

'The Political Grapevine' will be the place where the secrets going on in the corridors of power are unveiled under our brand promise 'Truth Every Day," Matsiko wa Mucoori said.

Features Editor Lilliane Barenzi said the name "Body and Soul" speaks for the character of its content.

"It is new, it is different, it is a great read and it is pretty. Don't miss your copy of the Sunday Monitor this weekend."

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