26 July 2007

Uganda: Saturday Vision Starts

Kampala — Uganda's first newszine (news magazine) will hit the streets this evening with a total package of informative and entertaining reading.

The Saturday Vision will have in-depth analysis of public affairs issues as well as specialised pullouts for women, men, teenagers and children, making it an interesting reading for the entire family.

It will also have a public notice board where readers can make non-commercial and public interest announcements free of charge. It will replace The New Vision on Saturdays but the soccer pullout will remain.

The Saturday Vision Editor, Dr. Charles Wendo, said the newzine is an easy-to-read package with a mixture of magazine and newspaper styles.

"We want to give our readers a real companion for the weekend," he said.

The New Vision Sales and Marketing Manager, Tony Glencross, said the paper "has a radical design. It is different in terms of look, feel and visual impact. We expect our competitors to copy us very soon."

Glencross said the cover price of the Saturday and Sunday Vision will be sh1,200 because they are bigger and richer in content and they will continue to grow. "People will get value for money," he said.

According to Glencross, 45,000 copies of the first issue will be printed and they are expected to be sold out.

The design expert, David Billington, said the paper is meant to be complimentary but different from The New Vision issues published from Monday to Friday.

"We have given the paper its own identity, a new masthead "Saturday Vision" and we have made it very reader friendly," he said.

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