Frances Ovia-George
8 August 2007
Lagos — Global and regional digital leader, LG Electronics underlined the importance of research-led marketing initiatives and the role of consumer insight in the planning of marketing strategies for companies, during a high-level seminar entitled "Regional Marketing Master Class", held in Dubai recently.
The first-ever seminar which hosted over 50 senior LG Sales and Marketing professionals from over nine Middle East and Africa (MEA) countries, including the UAE, Nigeria, Turkey, Pakistan, Kenya, Tunis, Algeria , Amman, and Egypt , explored different tools to effectively target the changing needs of consumers in the region.
In a press release made available to THISDAY, Mr. K.W. Kim, President of LG Electronics, Middle East and Africa, said in his inaugural address:
"The seminar aims to equip you with the detailed knowledge of marketing research and segmentation techniques. These should enable you to unearth true customer insights and I am confident that you will apply the learnings from this seminar to your every-day job."
Kim added that the seminar was the first in a series of seminars that will bridge the gaps that the company has in terms of marketing capabilities in the region.
"These events are important opportunities to share knowledgeable insights that will eventually lead to maximizing our marketing strengths," he said.
The event began with an interactive workshop titled "Getting Actionable Marketing Direction through Market Research," featuring Adelina Mustata, Client Service Director at Synovate, and Umesh Jha, Head of Motoresearch at Synovate, a renown global research agency.
Participants thereafter shared insights given by Sam Husseini, Managing Director of Impact BBDO, who spoke on "Segmentation Techniques" and "Consumer Research".
He was joined in the discussion by Satish Vankayalapati, Associate Principal at McKinsey & Company.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players.
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