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Mauritius: Hi-tech screen hits Port Louis Waterfront
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L'Express (Port Louis)
10 August 2007
Posted to the web 10 August 2007
Yaveen
Port Louis
"If everything goes as planned, the giant screen should stand on its feet on this side of the Waterfront before Friday 10/08/07", reveals an official who asked not to be identified.
For several weeks, the right back flank of the Port-Louis Waterfront (behind Astrolab) has been inaccessible to the public. Reason: the site is under construction. Leased by the State Property Development Corporation (SPDC), the plot will give birth to the first dynamic display screen that will be viewed from 200 metres. "People strolling on the other side (Caudan Waterfront) will see clearly what is being shown. Famous in Dubai, it is the first time that such a high-tech structure is rising from the Mauritian soil", says the same source.
In fact, the father of this project is United Arab Emirates resident Saoud Al-Harkan, owner of LED Interna-tional Company. He is financing the construction and setting up of the 6m long by 3 m wide screen. Everything that comes after will be handled by Jungle Blue, a Mauritian advertising company. "Primarily we will be selling this "media space" to organisations who wish to advertise their products or services. Later on, we are planning to broadcast football matches. This, of course, will depend on the number of sponsors and the retransmission rights that we get", adds the official.
Even if the cost of the project is a closely guarded secret, this piece of information has leaked: the one-million rupee mark has already been crossed. The source concludes on a surprisingly confident note: "It is a surefire that the screen will be famous; if not by its commercial success then by the questions that will be raised relating to it in the National Assembly."
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