Cape Town — The Activations Division of full business consulting service agency Wisdom Keys Group has merged with Potters Hand Productions, it was announced late last week. In terms of the deal, there will be a 51:49% share split in favour of Wisdom Keys.
The new entity, renamed Potters Hand Activations, has taken up offices in Wisdom Keys Group's headquarters in Bryanston, Johannesburg.
Commented Katja Schmidt, creative director and MD of Potters Hand Activations, "Eventing and activations have become crucial components of strategic, focused communication campaigns. We were attracted to the proactive, strategic approach that Wisdom Keys brings to business and the extent to which our new partners view events as integral to the overall marketing mix."
The two entities have been collaborating on events and activations for longer than a year already and have worked together on numerous events and activations for South African Tourism, the African Leadership Group and Rhema Ministries.
Previous events managed by Wisdom Keys Group include the event that celebrated the unveiling of the FIFA 2010 logo to the world in Berlin late last year; the National Department of Trade and Industry's 2007 Consumer Champion Awards; the announcement event for the South African Post Office's 2006/7 Annual Report this month and the Ministry of Environmental Affairs and Tourism's FIFA 2010 Accommodation workshop late last year.
Potters Hand's clients include the SABC, Oracle, Colgate, FNB and Coronation Fund Managers.