Mr. Seni Adetu, MD-GGBL addressing the consumer launch. On the right is Mrs. Shirley Shooter, Head of Marketing-GGBL and Abeiku Santana of Adom FM fame who was the MC of the event.

GUINNESS Ghana Breweries Limited, the nation's most celebrated business has unveiled a stylish and contemporary new look bottle for its leading lager brand - Star.

STAR beer, the premium quality lager brand tagged "The Nation's Favourite Beer" now comes in a modern and exciting new bottle embossed with stars. The new packaging also comes with a circular neck label.

As a power brand, Star needs to review its image periodically to remain relevant to its core consumers and also remain competitive in the market. This is to ensure that consumer experience with the brand continues to be that of fun and the celebration of a brighter lifestyle. Star has over the years brought joy and excitement to Ghanaians.

At a fun-packed launch event held at the Aviation Social Centre in Accra, consumers from all walks of life joined Guinness Ghana Breweries to celebrate re-birth of "The Nation's Favourite Beer".

Star Lager, which was introduced into the Ghanaian market in 1960, has become the toast of every celebration in this country. Star offers every true beer drinker a smooth, well-rounded bitter taste with a million sparkling bubbles and a uniquely rich foamy head.

In his Welcome Address, Mr. Seni Adetu, the Managing Director of GGBL, stated, "We are witnessing today, where 47 years ago, others witnessed the birth of a brand that was to become the toast of every celebration in this country. Men and women toiled tirelessly on that day to ensure that the first bottle hit the market with a big bang!"

He paid glowing tribute to Ghanaian consumers and the desire of his company to serve their needs.

"We have delighted consumers with our innovations, fulfilling every consumer need, and not stopping at that, but continuing to research consumer motivations. So much has changed, yet we continue to delight Ghanaian consumers as we did five decades ago".

In launching the new bottle, Mrs. Shirley Shooter, Head of Marketing GGBL, said "Your favourite Star is now coming to you in a modern and exciting new bottle, which is embossed with Stars with a circular neck label and a new crown cork".

She went further to state that "The taste of Star remains the same; the liquid content also remains the same as well as the price. The introduction of the new bottle will not impact on any of these".

In creating great times and experiences with Star, the GGBL team outlined the various activities like musical road shows and loyalty schemes that will follow to excite and reward consumers for their patronage. These activities will take place nationwide.