Paulette Erijo
17 October 2007
analysis
Lagos — With the likes of Facebook and MySpace many would wonder who would create the next global impression. BeeZbox has definitely broken the jinx as it brings open and flexible social networking services to businesses worldwide.
RCG has launched the first advanced platform for building and managing corporate social networks. The platform is targeted to host 2 million social networks for businesses worldwide. Social networking in recent times has been the fastest growing segment on the internet. These sites have gained more recognition among people from different demographics. MySpace, one of the names in the game gained 79.9 percent of the market and 4.46 percent of all internet traffic in June 2006. In May 2007 the traffic directed to Facebook rose to 89 percent with 26.6 million unique visitors in the US alone. More and more people are becoming very addictive to this new trend on the internet. It has become the one stop for sharing information ranging from business news to "what's new" in the entertainment world.
Businesses today build colorful websites to attract visitors and prospective customers alike. But still at that, they are searching out a better way to increase customer acquisition. The B2C relationship is not as interactive as one would expect. With a lack of feedback report from customers, independent business models have either led to very expensive regrets or success stories. Customers or consumers who would love to share their innermost advices and recommendation do not have a favorable medium of doing so. Customers generally make up the business and success of the business depends on their acceptance.
Innovation unveiled
The BeeZbox platform is an innovative "Social Network-in-a-box bringing business-class e-service integration and an outstanding Fixed-Mobile Convergent internet access to business owners. The platform allows people and businesses create and run their own unique and branded social network service. It combines customer relationship management, e-services and social network all in one box. BeeZbox targets B2C companies (financial institutions, mobile operators, and consumer product companies), media organizations, sport clubs, universities and colleges, NGO, associations and consumers in Europe, Africa, Asia and America. Being the first of its kind in the web space, BeeZbox targets 2 million companies around the world to provide business-to-consumer social network service. The platform has evolved customer relationship into social networks and customer collaboration with an aim to provide customer satisfaction. This network-based marketing tool provides a medium for companies to use their existing customers to sell goods and services to prospective customers.
Utilizing the BeeZbox platform, customers are empowered and recognized by their favorite brand. Their needs, desires and expectation can easily be pointed out from within a company branded social network. The platform provides an agile marketing strategy and a cost effective customer acquisition medium, aimed at transforming the business-to-consumer relationship with a focus on customers. Companies can uniquely identify with their customers treating them as VIPs and in return retain loyal customers. A corporate social network built on BeeZbox gives the business a trendier look which in turn renews the company's brand and attracts a wider costomer scope. Companies searching for an innovative loyalty program would definitely find the BeeZbox platform very rewarding. A social network branded with your name, color and logo will go a long way to enhancing customer participation in your business while rewarding them in return with freebies, such as music download, or even a free service.
Overview of the Platform
The platform provides an interactive tool that enables consumers share service experience with the business owners. Product suggestions, product ratings and product feedback are a few of the many benefits business owners would enjoy using BeeZbox platform. Designed stylishly on the platform is the first web-based "All-in-One Multimedia Player" for viewing pictures, videos and listening to audios without leaving the player. The platform integrates an extended user generated content tool, a collaborative multimedia tool and a user rating tool. These tools allow users generate and edit their own content. Articles, audios, experiences, files, products, photos, members, videos and RSS can be rated with the rating tool. The platform employs a fully integrated database system that stores the data and profile of registered customers, items, user's navigation history, and conversation threads. The thread-to-thread concept enables users drop interactive comments as well as provides a built-in messaging service.
The e-service tool on BeeZbox allows for all e-transactions, e-payment, e-shopping, and entirely every e-commerce activity to be carried out effectively and securely. Not left out is the ease of mobile phone usage to access the BeeZbox platform to carry out similar activities from anywhere and at anytime. The benefits businesses derive from mingling with customers or consumers alike are enormous. For instance, why not invite your customers to a product or service evaluation section on your social network prior to the product release. Customers will enjoy using the entertainment tool present on BeeZbox to listen to music, watch and listen to videos or audio broadcast and share digital photos. With a BeeZbox branded social network your customers will be able to mingle with each other across the network.
A Convergent Tool
BeeZbox created on the web 2.0 concept is an integrated and convergent platform. It integrates fully with mobile technologies such as 3G, Visio, and WAP. This allows users to access any social network built on the BeeZbox platform directly from their mobile phones. "You would not have to wait to get in front of a personal computer to upload a picture you took at the mall or a captivating video clip". Right on the move this content can be uploaded and shared with members of your network or community.
Web and mobile access, voice and video chat capability, "digg" type engine, billing and CRM all tied together on a unique platform. RCG is offering the BeeZbox Group which is a free service dedicated to non-commercial organizations, and BeeZbox enterprise, a paid service to businesses.
BeeZbox enterprise comes in two different packages; the BeeZbox Basic for small and medium scale businesses at a monthly rent fee and BeeZbox Enhanced for large scale companies who intend to have a fully branded social network at a licensed deal.
RCG founded by Solofo Rafeno currently operates worldwide via its companies in Europe ,Africa ,Latin America and South-East Asia . The company is built on a multicultural background and is dedicated to empowering high-tech and media companies with an aim to bridging the old world and the vibrating new world.
RCG and BeeZbox are registered trademarks of Rafeno Consulting Group in Europe and other countries.
Erijo sent in this piece from Letche Technologies.
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