Cape Town — As our matriculants currently wrestle under the yoke of final examinations and the fear of failure, it is the time of year to take stock and measure our own performance in mobile marketing, least of all to ensure that we head in the right direction for 2008.
Should we have appointed Bob Liodice, the CEO of the American Association of National Advertisers, to set the paper, he would probably have based his questions on his blog forecast at the start of 2007.
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