15 November 2007

Zimbabwe: DSTV Launches Smaller Bouquet

Harare — Zimbabweans now have a third DStv bouquet available to them, following the introduction on November 15 of "DStv Family".

The DStv Family Bouquet, which complements DStv Premium and DStv Compact, offers 20 television channels at a lower subscription rate than for the other two bouquets and is aimed at making the DStv experience accessible to a wider audience at an even more affordable cost. In addition to the 20 television channels, the Family bouquet also includes 10 radio and 20 music channels.

"The launch of Family in Zimbabwe just ahead of Christmas is a deliberate move to extend accessibility to quality DStv programming among a wider number of people within the Zimbabwean market, which has a high demand for international television but an understandable limit on funds available for this purpose," said Kirsty Brien, marketing manager of MultiChoice Zimbabwe.

The channel selection on Family is designed to cater for all members of the family and for the widest range of interests. Channels available include BBC World, M-Net's Africa Magic, ActionX, Channel O, National Geographic, SABC Africa, Boomerang, two religious channels, three SuperSport channels and a selection of other targetted or specialist channels with focused appeal.

The introduction of Family ahead of the festive season is aimed at enabling parents to source DStv programming for families as a Christmas present.

"Apart from giving people entry-level access to the DStv experience, Family can also be seen as a step towards eventual upgrading to either Compact - which has 25 TV channels - or Premium, which now has more than 55 channels," said Ms Brien.

"We are sure this move will be welcomed and we in turn look forward to welcoming many more subscribers into the MultiChoice family in Zimbabwe in the coming weeks and months through the Family route."

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