Zimbabwe: ZTA Targets Japanese Tourist Market

28 November 2007

Harare — The Zimbabwe Tourism Authority plans to target the Japanese tourist market to boost arrivals from the Far East, ZTA marketing and public relations director Mr Givemore Chidzidzi has said.

In an interview in Victoria Falls last week, he said Japan tour operators were focusing on promoting visits to Africa next year and Zimbabwe wanted to take advantage of this to increase its share of tourists from that country.

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