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Ethiopia: US Creative Marketing Firm Eyes Promising Market Here Company Plans to Engage in Humanitarian Activities
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The Daily Monitor (Addis Ababa)
1 January 2008
Posted to the web 2 January 2008
Addis Ababa
StudioNorth, a US-based creative marketing firm is to embark on a business venture with small business owners in Ethiopia.
To that effect, the Company's Chief Executive Officer (CEO) Mark Mohr is scheduled to pay a visit here in early January, according to a news report.
The two-part visit will focus on meeting with local business owners in Addis Ababa in a three-day conference centered around sharing ideas and tactics on running a small business.
His visit will focus on the discussion of tactics and strategies.
Following the discussion with local business owners here, the Company intends to secure a location and local resources to help implement its plans, PR-USA.com reported on Monday.
StudioNorth helps industry innovators achieve real business results with breakthrough communications and advanced technologies.
Founded in 1978, StudioNorth provides strategic marketing and award-winning creative communications supported by in-house multimedia and marketing technologies.
This platform comprises a comprehensive outsource for marketers in the healthcare, technology, education, and manufacturing industries.
"We want to ensure that we go about proper planning-that means talking to the people who know the area best - the small business owners. Sustainability begins with a strong foundation," the report quoted Mohr as saying.
Apart from investments in marketing sector, the company engages in humanitarian activities focusing on street and vulnerable children in developing countries.
According to the report, last year, Mohr and his family visited Nairobi, Kenya, where they purchased ten acres of land on which to build a new school for local impoverished teens.
Previously, the family visited Haiti where they donated money and supplies to the Barefoot School.
This year, the CEO, accompanied by his wife, plans to embark on a much larger, long-term undertaking that will require aid extending beyond just the provision of land and money, the report noted.
"For the past two years, we have been helping others to further their vision for a better future. This year, we wanted to give back by furthering our own vision for children of the developing world," the CEO was quoted.
"We want to invest in a project that has long-term sustainability and that uses the resources within the country." He said the idea to spread his humanitarian efforts to the country stemmed from discussions with his wife and Yetemgeta, a native Ethiopian who helped the Mohrs establish their connections in Kenya.
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From their conversations, Mohr learned that Addis Ababa has the highest population of street children in Africa, many of whom have been orphaned due to the AIDS epidemic.
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