22 January 2008
Kampala — BELL Lager has unveiled a promotion dubbed "Party with the Stars" aimed at giving opportunity to its consumers to celebrate with the PAM Award winners.
The parties will be held at different outlets in and around Kampala. There will be a grand final at the Kyadondo Rugby Grounds in Kampala on March 14, where all the PAM Awards winners will perform.
The media launch was held at Kolping Belt in Mityana last week. It was intended to give the media a preview of what has been lined up for consumers and the areas to be covered.
Henry Tigan, the New Artist of the Year, Sweet Kid, General Mega Dee, Phina Mugerwa and the Viva Stars, were in Mityana to excite their fans and Bell Lager consumers.
This also marked Tigan's tour for his fans before he leaves for the Bell Lager-sponsored recording trip to the famous London Abbey Road studios in April.
The trip is part of the award package. Moses Kebba, the Bell Lager brand manager, said the promotion was a reaffirmation of Bell Lager's commitment to continue developing opportunities for its consumers to freely express their passion as they enjoy Bell Lager in their favourite bars.
"This time around we are taking their favourite artists to them in their different bars purposely to create interaction moments between the artists and the fans. We are also giving consumers opportunity to win autographed CDs containing award winning songs from selected artists in addition to a wide range of other goodies from Bell Lager," Kebba said.
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