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Africa: Fu Manchu Versus Dr Livingstone in the Dark Continent?

Emma Mawdsley

24 January 2008

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opinion

Emma Mawdsley examines the coverage of China's growing influence in Africa by the British print media

The words and images we use do not describe 'reality', they create it. Language (terms, metaphors, and analogies) and images (such as films, news photos, maps and cartoons) are caught up in struggles over interpretation - which means that the language and images of the powerful are important tools in creating and maintaining particular points of view amongst politicians, policy-makers and the public. This paper explores the way in which six British broadsheet newspapers have covered China's growing role in Africa over the past seven years. China's impacts in Africa are complex and varied by country, sector and context, and most of the newspaper articles reflect that. Whether more critical or approving in tone, the articles invariably point to both benefits and problems associated with China's rise. Even those which focus on specific issues or countries, tend to open or conclude with at least a sentence or two outlining a broader assessment of the prospects and problems associated with the growing relationship. Even so, a detailed analysis led us to identify five narrative tropes that recurred consistently and frequently, which tended to systematically endorse images of African weakness, Western trusteeship and Chinese ruthlessness:

1) a tendency to refer to 'the Chinese' or 'China', as if the various Chinese actors all shared the same interests;

2) a tendency to focus excessively on China's interests in oil over other commodities;

3) a decided preference for focussing on China's negative impacts on the continent, and within that, on issues and places of violence, disorder and corruption (e.g. Zimbabwe, Sudan, Angola) over other negative issues (e.g. trade imbalances, undermining domestic manufacturing sectors);

4) a tendency to portray Africans as victims or villains; and

5) a frequently complacent account of the role and interest of different western actors in Africa. Representations of Africa, China and the West First, most press reports tend to refer simply to "the Chinese", often overlooking the fact that Chinese communities and actors in Africa are diverse in origins, roles and interests. The Chinese in Africa include longer standing and more recent diasporic communities, often engaged in small and medium business, but with a range of histories and relations with China and with their adopted African homes. Media accounts tend to focus much more strongly on Chinese state firms and agencies, as well as the more recent wave of large private enterprises (although the distinction can be blurred). But interests differ - longer term Chinese diasporic populations, the managers of Chinese companies, Chinese labourers employed by those companies, and different elements of the Chinese Government may have very different views on, for example, political stability, corporate transparency or democratic accountability. Different Chinese firms may have competing interests over what constitute desirable conditions for import/export trade or commodity extraction/manufactures. The following quote indicates competing interests that are otherwise rarely reflected in the media accounts that were analysed: "Venturing into Africa is a superficially attractive option for Chinese enterprises with limited global experience, as they can avoid the kind of competition and rules they face in markets such as the US or the European Union. But Chinese companies are also under great pressure to invest in Africa to fulfil political commitments made by China's leaders, who provide financial incentives, including cheap loans, for them to go overseas. "First we must listen to what the country says, but we have our own company considerations" says Mr Wang of Chico, an enterprise controlled by the provincial government of Henan ...[Mr Wang says] they "get criticism" from officials back home if they miss business targets, which often involve expanding overseas investment" (Financial Times, 20 June 2006: "China ventures on rocky roads to trade with Africa").

Allied to this is a tendency to isolate Chinese firms as nationally discrete entities. In fact, joint enterprises with both African and western firms are becoming more common.

The second theme identified is the focus on oil and, to a lesser extent, natural gas and ores, over other commodities. This reflects a wider focus on the geopolitics of oil, a subject that the Iraq war and massive oil price rises have brought to the fore of western public attention. Although oil is undeniably an important issue, and a major component of Sino-Africa trade and economic growth, this is concentrated in Angola, Sudan, Nigeria, Gabon and Guinea. For many African countries, exports of fish, timber and grain, or imports of relatively cheap manufactured goods are just as important. The focus on oil lends itself to a discourse of resource competition rather than the recognition that China and the West have a range of interests and relations in Africa, including potentially complementary ones. Third is a very uneven focus on China's interests and impacts in different African nations. More positive elements tend to get less attention (debt cancellation, investment, lower commodity prices for consumers, support for a greater international voice etc), with a preferred focus on problem issues. Moreover, we find that there is a preferred focus on zones and subjects of violent conflict, corruption, genocide and authoritarian leadership, rather than, say, the less gripping images of China's impacts on trade imbalances or under-cutting of African manufacturing sectors. The overwhelming balance of articles is on Sudan, Zimbabwe and Angola, with far less attention paid to, for example, Lesotho, which is experiencing immense hardship competing with China in textile production; or Kenya which is struggling to compete with China in the manufactured goods sector.

Fourth, within these accounts, Africans, tend to be reduced to villains (Mugabe, the Sudanese government) and victims (African populations, Darfur, the poor), an observation that fits with the findings of many other critical evaluations of the media. African agency, as leaders or ordinary citizens, workers and consumers, is rarely emphasised. Allusions to adolescence or childhood are common. Thus, discussing China's effects on Chad:

"Chad was supposed to establish a model of good practice. But, as a western observer in the country puts it: "The risk is [following China's oil deals] it will become an example for the worst [African] pupils" [emphasis added]. (Financial Times, 23 January 2006: "The 'resource curse' anew".)

The paternalistic line that the West needs to save Africa from China' depredations is something reflected elsewhere in the media. An extended Channel Four news report which was widely circulated and repeated, started: "To Tony Blair, Africa is somewhere which needs healing or saving and Sierra Leone gets a lot of British aid. But the Chinese are looking at the continent through different eyes. They see it as a source of raw materials, especially oil, which they need for their own development. And somewhere like Sierra Leone, fresh out of war - they think it's ripe for trade and investment" (Lindsey Hillsum, Channel Four, 4 July 2005)

Finally, Western actors - businesses, governments, national and international development NGOs - are typically portrayed as benign within the majority of these articles and accounts. Many articles imply or state that while the West did in the past have supported authoritarian leaders, or were party to corrupt business practices, it has learnt its lesson and reformed. While colonialism was economically exploitative and morally wrong, according to many of the articles exploring China's 'new African safari' or 'new scramble for Africa', western colonialism is claimed to at least have had a paternalistic/developmental dimension and well-intentioned elements - an attitude that has translated into an ethical concern for Africa in the postcolonial period.

Thus, in the contemporary setting, Western companies supposedly operate under a different ethical regime because of their own high convictions; labour laws; voluntary agreements as part of wider government and third sector pressure to improve business with Africa; consumer demands for more ethical production and trading; and/or shareholder pressure. None of these are said to apply to state-run or private Chinese companies. Above all, the dominant (although by no means universal, narrative) that runs through many of the articles is that the mistakes of the past have been addressed, and the West is now the architect and energiser of a new drive towards good governance and development, with aid now accompanied by ethical conditionalities, while reformed commercial practices promise investment, extraction and trade that will enhance development rather than line the pockets of kleptocratic elites. These faltering steps forward, which will be of mutual benefit to western companies and ordinary African people, are under threat from the unscrupulous Chinese. A few quotes give a flavour of these arguments: "But while the meeting [2006 FOCAC] is intended to fuel China's global drive for resources, raw materials and markets, concerns are growing that the boosters of Beijing do not have Africa's best interests at heart and that western countries will be cut out of future business". (The Guardian, 1 November 2006: "Beijing's Race for Africa")

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