Cape Town — A rapid increase in the number of radio and TV channels in Africa over the last three years has piqued interest in the continent by international media players. A recent report, African Broadcast and Film Markets, published jointly by Balancing Act and InterMedia, has documented this growth.
The report - a detailed look at the state of broadcasting in 40 African countries, including 17 in-country audience surveys - provides data and insights broadcasters, advertisers and governments can use to find and develop markets, increase their reach and strengthen their impact among African audiences.
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