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Ghana: GOC, CBCL Deepen Ties
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Ghanaian Chronicle (Accra)
3 March 2008
Posted to the web 3 March 2008
Kofi Owusu Aduonum
The healthy relationship between the Ghana Olympic Committee (GOC) and Coca Cola Bottling Company of Ghana Limited (CBCL) has assumed a paradigm shift. The beverage manufacturers have given their unflinching support for the Olympic Committee in its bid to promote Olympic values in the country.
Kwasi Anim Adjei; assistant communications officer and Maame Yaa Twumasi; the Public Affairs Officer of Coca Cola gave the assurance when the GOC visited the Coca Cola Company plant at Spintex last Friday, saying "Our relationship with GOC will travel as far as we can go."
The visit to the facility was the icing on the cake of a two-day seminar on Sports Marketing and Fund-Raising organized by the GOC at the Coconut Groove Regency Hotel in Accra.
The beverage manufacturers have been one of the major sponsors of the GOC in the recent past by sponsoring their activities such as the Olympic Day Run and other GOC sports programs.
At the first day of the seminar, the President of the GOC Mr B.T. Baba appealed to authorities to offer scholarships to budding students who engage in sports.
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He revealed that plans were far advanced for Ghana to bid for the 2015 All Africa Games and therefore appealed for the proper maintenance of the four stadia in Accra, Kumasi, Tamale and Sekondi.
The executive Director of State Enterprise Commission, Yao Klinogo, speaking on the topic "Funding of sporting activities and drawing up strategic sponsorship proposals," called for a concerted effort by sports authorities to ensure equal attention for other sports disciplines. He noted that the over concentration on soccer to the total neglect of the other sporting disciplines is accelerating the down trend of the "lesser known sports" in the country.
Speaking on the topic "Building strategic media partnership to deliver exposure to potential sponsors," Kweku Rockson, the Acting Director of the Ghana Institute of Journalism (GIJ) urged the GOC to map out strategies for the judicious and effective use of the media since they play a vital role in marketing and merchandising. The well organized seminar drew some 40 participants.
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