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Nigeria: Adobe Plans Big for Nigeria
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This Day (Lagos)
26 March 2008
Posted to the web 27 March 2008
Lagos
To ensure smooth, effective and timely distribution and availability of Adobe products in Nigeria and West, East and Central Africa Region, Adobe Systems Incorporated has been formally launched into the region.
The company is therefore well positioned to meet the growing demands for genuine Adobe products.
Adobe System Incorporated was founded in 1982, and since then Adobe has revolutionised how the world engages with ideas and information.
For the past 25 years, the company's software and technologies have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at anytime.
Speaking at the event which had in attendance the major resellers, advertising creative executives and production personnel from newspaper companies, the Regional Manager for MEA and MED Adobe Systems Incorporated, Andrew Lindstrom, said: "We have segmented our market here into three, mainly the government, education and commercial. Our focus for this market is very high because of the demanding nature. We have products that will enhance productivity in each segments of the market".
He further stated: "Our goal is to keep our products and services open and available to all our customers everywhere at all times in this market. We will achieve this through our reliable resellers so we have huge plan to train all our certified resellers on our procedures and programmes now that we have a proper structure on ground in this region."
Andrew added that "customer satisfaction and human development will be our major focus. We will look into issue of pricing to encourage our customer buy original software and discount will be readily available to them. This will totally discourage pirating our software as this is a major challenge we are putting measures in place to curb.
The Compliancy Manager for MEA Adobe Systems, Alastair de Wet, spoke on the company's plan to tackle piracy in this market.
He said that "as a member of Business Software Alliance (BSA) our strategy is to make our products available at affordable prices, do more of educating and supporting our resellers and also work closely with the government agencies to fight piracy by enforcing the anti piracy laws".
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The reseller and users at the event were taken through some of the latest features in Adobe products like the Photoshop, Illustrator, and Acrobat.
The formal launch event thus reestablishes the presence in Nigeria of Adobe , repositions the company's wide range of products and reintroduces the categorized reseller channel of original Adobe Software.
The strong establishment of Adobe in Nigeria and entire region will set new standards for producing and delivery content. The WECA Sales Manager Martin Edenweze noted that from rich images to print, video and film to dynamic digital content for varieties of media, the impact of Adobe solutions is evident across industries and felt by anyone who creates news and interacts with information.
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