Cape Town — The Mobile Marketing Association (MMA) announced the release of its global Mobile Advertising Guidelines yesterday, Thursday, 24 April 2008. The first set of global guidelines issued by the association are designed to encourage the uptake of mobile advertising by brands worldwide while enhancing and protecting the customer's experience by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.
The guidelines have received industry endorsements from associations such as IAB UK and Mexico, dotMobi Advisory Group (MAG), ADMA and others.
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