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Namibia: Boom in Online Marketing
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The Namibian (Windhoek)
COLUMN
29 April 2008
Posted to the web 29 April 2008
Windhoek
Online scouting for that perfect property has become all the craze before investing in real estate.
When doing an online search for property and real estate in Namibia, it becomes clear that those in the industry have realised the importance of having a presence on the Web.
Even major South African property agencies have branched out, even though mostly virtual, and claimed a stake of the Namibian cyber property market.
Residential property developers have been leading this trend by posting and gauging interest in new developments through websites and listings on the more established portals.
Websites like privateproperty.co.za, even though run by South African companies, have extensive listings of Namibian properties.
On the local front, myproperty.com.na gives buyers a comprehensive view of developments.
With many buyers, across retail sectors, turning to the Internet to save time and money, the online listing and marketing of property is set to continue to grow.
The trend internationally, especially in the US and now also South Africa, by real estate agencies is to shift more of their portfolios online in order to cut overheads.
What this means for the property buyer is greater ease of browsing for property, while not actually stepping out.
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However, when buying property the best way to probably still go about making a choice is to lay an eyeball and foot on the options.
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