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Nigeria: First Online PR Newswire Service Comes On Stream
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This Day (Lagos)
7 May 2008
Posted to the web 8 May 2008
Lagos
The first ever business to media information portal in this part of the world, designed to help businesses gain the desired media attention in both the print and electronic media has been introduced into the Nigerian market.
NewswireNigeria, a concept of Private Media Mart (PMM) Limited, is structured to service the Nigerian and West African market, which has not been regarded as a catchment area in the conventional PR newswire portals in the developed countries. Newswire services started as far back as news reporting in other climes and it has continued to flourish as various news agencies are competing for attention in the world scene.
Speaking recently on why the product was introduced, the CEO of Private Media Mart, Mr. Ejiofor Agada said that access to the PR newswire services has always been lopsided in the sense that there are few of these PR newswire services that target countries or economies outside of their primary area of interest or operation. He said that countries in Africa have been neglected in this service except South Africa.
Speaking on how the newswire portal works, Mr. Agada said that the portal is an interactive medium that accepts publicity and news materials from subscribing corporate entities and goes ahead to share this information with its database of member journalists and editors. According to him, the portal has been built in a way that it will contain a database of journalists, editors and media freelancers in both the electronic and print media across Nigeria and the sub region in such a way that even the most basic subscription to the service will definitely capture the attention of the most docile journalist.
According to the CEO of a company that is well known for its exploits in Technology PR and publicity matters, the product is borne out of four years intensive research and development, which has transformed into what is referred to as journalists' response to news challenges. "With the cost of gaining media attention in developing economies like Nigeria continuously on the rise, NewswireNigeria® is structured to offer a more realistic access to the crème of the media in Africa's fastest economies, especially Nigeriaâ-ù he said.
By accessing the portal, a journalist has an easier route to the information posted by the subscribing firm on a regular basis thereby reducing the stress involved in the process of news gathering and the subscribing corporate entity is guaranteed that their publicity information will get the attention of as much as 2000 Nigerian and African journalists at all times without striving to get the journalist's details, he concluded.
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NewswireNigeria offers features like unlimited press release; audio and video clip postings for electronic media and virtual pressroom for online interview sessions. Others include advertising opportunities, regular activity reports for subscribers and electronic clipping services among others. Activities in the portal have so far intensified with various companies and even political office holders signing up for the product.
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