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Kenya: Broaden Agenda, Media Told
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The East African Standard (Nairobi)
9 May 2008
Posted to the web 8 May 2008
Morton Saulo
Nairobi
The media have been urged to redirect their reporting agenda to economic reporting.
Chairman of the Media Council of Kenya, Mr Waruru Wachira, has accused the media of being engrossed with reporting politics at the expense of the country's image.
"Ninety per cent of our headlines have been on politics and most have always been negative reporting," Waruru said.
He added: "The media have focused soley on reporting threats and counter-accusations among the political class."
He said the trend started with the Memorandum of Understanding debacle and continued to the Bomas Constitutional conference, the 2005 Referendum and the General Election.
Waruru said this fixation with political matters had dented the country's image.
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Said he: "The quality of a country's image is dependent on how the media view it."
The chairman was speaking during a luncheon hosted by the Public Relations Society of Kenya (PRSK) to discuss public relations and media agenda on reputation building in Nairobi on Thursday.
The luncheon was attended by PRSK chairman, Mr Peter Mutie, editors from leading media organisations and public relations practitioners.
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