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Zimbabwe: Chitungwiza Central Hospital Rebrands
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 Published by the government of Zimbabwe |
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The Herald (Harare)
14 May 2008
Posted to the web 14 May 2008
Harare
CHITUNGWIZA Central Hospital, which was upgraded to a central hospital in 2006, has now assumed its referral status providing an affordable and quality health service to patients.
Although the hospital was upgraded two years ago, it had to attract qualified medical staff and
tutors to cope with increasing pressure of a referral institution before assuming the referral status.
So far, the institution has introduced new corporate colours and renovated some of its wards.
The hospital's chief executive officer, Dr Obadiah Moyo, said the rebranding is aimed at changing people's perception of the institution.
"We have started with our image which has seen us moving away from the "Chipatara cheChitungwiza" logo to "Chitungwiza Central Hospital: Quality Health".
"We are moving away from the old school of thought to a more modern way in line with provision of quality service that is why we have introduced a new logo," Dr Moyo said.
He said the hospital is in the process of computerising its administration, refurbishing of wards, laboratories and laundry.
Most of the hospital wards and offices have been tiled.
The hospital has also introduced private wards designed for patients who can afford the luxuries of a well-equipped room.
The hospital's local and international partners are funding the refurbishment exercise.
In line with providing quality health services, Dr Moyo said Chitungwiza Central Hospital was training its staff in customer care.
"We have qualified nurses who are more oriented at customer care.
"If they are not given such training when they are still at school they might never observe it."
He said because of quality service offered by the institution, it has managed to lure highly qualified tutors at both schools of nursing and midwifery.
This has resulted in an increase in pass rate at the schools from below 50 percent to over 80 percent with each intake.
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While other health institutions are failing to secure tutors, the hospital has since started training of clinical officers, laboratory technicians and nurse counsellors.
Clinical officers are nurses who are trained to save lives in the absence of a doctor.
Currently, Chitungwiza Central Hospital is operating with 34 qualified doctors including Cubans and Koreans.
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