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Nigeria: Glo Benin Signs Up Over 600,000 Subscribers in 2 Weeks
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This Day (Lagos)
24 June 2008
Posted to the web 24 June 2008
Efem Ekanga
Lagos
Glo Mobile has recorded an instant hit among the people of Benin Republic who have been trooping to dealers' shops and Glo's retail outlets to subscribe to the network's services.
In the first two weeks of commencing operations, the network has sold about 600,000 SIMs, while over 200,000 lines have already been activated on the network.
The growth of Glo Benin, which many described as unprecedented, gives an indication that Glo is positioned to contribute to the vision of the company to build the biggest and best network in Africa.
Glo entered the Beninoise market on June 5, with a promise by the Chairman of the company, Dr. Mike Adenuga Jr., to change the telecommunications landscape in the country.
As the brand was officially presented to the people in an evening event described by well-travelled Beninoise, including the son of the former President of the Republic and now Minister of Sports and Youths development in the Boni Yayi Government, Galiou Soglo, as world class.
The Gloworld Shops and designated dealer outlets were practically taken over by expectant Beninoise who wanted to share in the unique experience of being among the first set of people to make the first calls on the Glo network.
Earlier in a pre-launch presentation to newsmen, the Glo management said it was introducing unencumbered per second billing which gives the subscriber the power to pay only for the time that was used on phone.
This generally contrasts with the bundled seconds which operates in the market at the moment.
For example, a subscriber who speaks for 21 seconds automatically pays for 40 seconds since he is bundled to each 20 seconds, thus forcing him to pay for un-utilised airtime whenever a call is rounded off to the nearest bundled second.
With the Glo Per Second Billing platform, the caller only pays for the actual airtime consumed and nothing more.
These innovations appeared to have excited Beninoise subscribers who responded with such heavy patronage.
The company also announced the commencement of its value added services such as Multi-Media Messaging Service (MMS), Glo Magic Plus, Vehicle Tracking, Caller Tunes and Mobile Banking.
The MMS enables the user to send a combination of data, voice and pictures to loved ones, while Magic Plus enables the user to keep abreast of latest developments in information, entertainment and business.
It is the users' guide while on the move.
Caller tunes provide melodious tunes to the hearing of the caller rather than the old-fashioned gring-gring ring back which has become monotonous.
Glo Mobile Benin assured its subscribers that life would be made easier and more enjoyable with the Glo Mobile phone.
Glo Mobile Benin has substantially covered the country, a position which puts it ahead.
THISDAY Checks revealed that while it took other networks six to seven years to achieve national coverage, Glo Mobile Benin marked its launch in Benin on Thursday June 5, 2008 with nationwide coverage.
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The network is also reported to have more base stations in Benin Republic than any other network.
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