Prince Osuagwu
4 August 2008
As the Nigerian telecom market keeps attracting many suitors by the day, old acquantacies are also restrategising to still remain in contention. For instance, leading electronics giant, Samsung, last week, introducing a new handset, the Samsung B130 into the Nigerian market, saying the product would service thebudget-conscious Nigerian phone users.
According to Samsung, having discovered that these set of people who seek basic functionality, performance and durability, are still highly under served, it was imperative that their interests are taken into consideration if a company is targeting the top spot of the market.
However, the company said even as the phone was built, targeting at the lower end of the highly competitive Nigerian market, it was still an embodiment of sleekness product with a host of functions usually associated with expensive handsets.
"It is clearly more than the consumer's expectations, from a low-budget handset, given the killer applications it contains because the Samsung SGH-B 130 comes in a highly-coveted bar form which makes it highly useable. It feels small in the palm and it is very comfortable to hold. Consumers will appreciate the unobtrusiveness of the handset. It clearly stands out in terms of design amongst phones in the range."
The product, according to Samsung, is unique in its way, having a travel adaptor and a PC Data Link Cable that allows connection to computers as optional devices.
Unveiling the product at a media launch in Ikeja, Lagos last week, MD of Samsung Nigeria, Mr James You, said Samsung was a giant electronics company with concern for the economy, culture and passion of the countries where it operates.
He noted that his company remained the solid number 2 mobile phone brand in the world and in Nigeria too and so would continue to release unique and outstanding innovative phones so as to satisfy the consumers who are actually the ones to take to the number 1 spot.
"Samsung B130 mobile phone is a very stylish GSM handset device with a long battery-life which will enable the low income earners enjoy high-end facilities like PC connectivity, clear speaker phone for conference calling, Samsung's unique mobile tracker theft deterrent is an added advantage. It also has downloading of MP3 ringtones, and a large visual display that makes it friendly to the eyes. This is even as every pack of Samsung B130 comes with a free SIM card," he added.
Features on the phone includes:
• SOS Message sends off an SMS alert in
emergency situations to a pre_designated number, enabling the recipient to call you
back promptly.
• Mobile Tracker will automatically transmit an
SMS to a predetermined number, whenever
the SIM card is changed without your
authorization
• Longer battery life (800mAh) for longer
conversation on the phone.
• MP3 and 40 poly ringtones for a more
personalized, better_sounding calling
experience
• 500_entry phonebook, assorted calendars,
schedules and To Do lists,
clocks, calculators and other PIM tools
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