The East African (Nairobi)

Uniting Kenyans

Billy Kahora

3 August 2008


Nairobi — Kenyan-based music producer Robert RKay Kamanzi has won the British Council's International Young Music Entrepreneur award for 2008 for his production of Wakenya Pamoja.

The song, a composition by several Kenyan musicians, was meant to reunite Kenyans following the post-election violence early this year.

Kamanzi was cited by the judges as a "passionate advocate for the power of music, with the capacity to act as an advocate across business, social, educational and political perspectives."

Kamanzi led a field of emerging- market music professionals from Latin America, Southeast Asia, the Middle East and Eastern Europe.

The nominees were a mixed bag -- a recording executive from Colombia key to the country's musical policy; a radio host from Estonia; a promoter of live music in Jordan; a Lithuanian promoter of dance music; a Malaysian responsible for "monetising" music in his country; a radio station founder from India; the national co-ordinator of the Music Industry Association of Nigeria; a Polish visionary mainstreaming her country's music into "world music;" and a Venezuelan who founded a DJ school in his country.

"When I producing the song in February," says Kamanzi, "my biggest wish was that it be played on Madaraka Day."

And it came to pass that during this year's June 1 Madaraka Day celebrations, several Kenyan musicians, including Suzanne Owiyo, Abby and Rufftone did perform Wakenya Pamoja before a capacity crowd, with President Mwai Kibaki and Prime Minister Raila Odinga gracing the occasion.

As the musicians performed, the resounding chorus from the crowd turned the occasion into a concert of sorts.

Like Kuna Dawa, Esther Wahome's popular hit, Wakenya Pamoja is stamped with an appealing hymnal realism.

The video's release on You-tube received 15,000 hits in its first three weeks. The Kamanzi-produced Kuna Dawa did at least one million cassettes and 400,000 CDs in two years.

Born and raised in Burundi, Kamanzi came to Kenya in 1993 as a refugee.

In 2001, he formed a musical group and released one of the first vernacular Kenyan fusion -- tracks in the Kamba language -- during an age when anything not in English was frowned upon.

Kamanzi joins a long list of Kenyan artists recognised internationally but operating in a context largely without signposts, a blank slate where "cultural workers" remain at best footnotes to national socio-political agendas and at worst ceremonial oddities.

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KAMANZI'S AWARD IS YET another wake-up call for the powers that be to the potential of the country's creative cultural sector and its role in enhancing the economy. In December 2004, the World Bank issued a report titled Integrated Value Chain Analysis of Kenya's Music Industry: Critical Challenges and Opportunities, which declared that Kenya's music economy was worth a potential Ksh4.7 billion.

Kamanzi, a major contributor in the industry, has applied the recommendations of the report to his company -- Moja Entertainment Ltd -- with resounding success. However, Kenya's music industry continues to suffer from piracy, as millions of dollars in taxes and government revenue are lost in the theft of intellectual property.

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