Leadership (Abuja)
Justus Nduwugwe,Abuja
3 October 2008
United Bank for Africa (UBA) Plc, Africa 's global bank, is set to unveil a new marketing and advertising campaign for its array of products and services. The bank said the campaign which is personal, functional and comprehensive, would be deployed in the local media and is designed to drive the bank's unique bouquets of financial solutions for every lifestyle or business need.
A statement issued yesterday by the bank's head of external relations, Mr. Charles Aigbe, disclosed that the new campaign is built around the theme, "U Can ", which communicates key value propositions such as convenience, value creation, affordability and flexibility, all of which characterise UBA's product and service offerings.
With slogans such as; U can grow your funds; U can make your money work for you; U can run a stress-free business; U can live the life you dream about; U can be in control 24/7; the ad campaign creatively bundles UBA products in functional and related ways that meet the particular lifestyle and business aspirations of different consumer segments. It says that this is a departure from the traditional single product advertising campaigns previously favoured by the bank.
Celine Loader, Director of Marketing and Communications, UBA Group, explains; "we worked with our creative agency, Bates Cosse to develop a campaign that conveys UBA's market strength, product innovation and focus on the customer. The "U Can" campaign clearly showcases the rich diversity of solutions in our portfolio, but more importantly how these can meet the financial needs of all types of consumers."
Angela Nwabuoku, CEO , Consumer Banking Group, UBA, added that the concept of bundling the rich profile of products and services allows customers to see instant benefits of banking with UBA. "This campaign reinforces our position as a one-stop financial services supermarket," she asserted.
As West Africa 's largest financial services group with aspirations to extend leadership on the continent as a whole, UBA has been rapidly expanding into other African countries. The bank now has operations in seven sub-saharan African countries including Nigeria , Ghana , Uganda , Cameroon , Cote d'Ivoire , Sierra Leone and Liberia . Beyond Africa, UBA remains the only sub-saharan African bank to have regulatory presence in both New York and London .
The bank's brand positioning statement suggests the pursuit of global benchmarks and given that it currently provides a wide range of financial solutions and services to over six million customers via its expansive retail distribution network (over 700 Business Offices) and remote electronic channels, (over 1000 ATMs and 3million Cards in circulation), the "U Can" campaign is perhaps one way of giving functional meaning to the UBA's corporate brand positioning as Africa's global bank.
It clearly shows what Africa's global bank can do for you and what you can achieve with Africa 's global bank.
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