Namibia: Air Namibia Sets Horizons on the Asian Market
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The Namibian (Windhoek)
9 October 2008
Posted to the web 9 October 2008
AIR NAMIBIA has extended its representation in Asia by inking an agreement with the organisation Aviareps.
The representation agreement on sales and marketing of Air Namibia with Aviareps, a German aviation representation service provider, extended to China, Japan, Korea and India.
According to Boarding Online, Aviareps has been commissioned to handle all sales and marketing activities in China, Japan, Korea and India on behalf of Namibia's national carrier.
Aviareps is also Air Namibia's general sales agent in 15 countries in Europe and North America.
The Asian tourism market is increasingly demanding African destinations.
According to the China Outbound Tourism Research Institute, from 2006 to 2007 the number of outbound travellers from China - Asia's largest outbound tourism market - to Africa rose by 36,2 per cent.
In co-operation with Aviareps offices in Shanghai, Tokyo, Seoul and Mumbai, Air Namibia will enter the growing tourism markets in Asia and further expand its global presence, the website said.
"The intensifying interconnectedness of economies due to ongoing globalisation is causing a growing interest among Asians in Western preferences," Wimpy van Vuuren, Senior International Manager at Air Namibia, said at the signing.
"An increasing trend of travels to African destinations can already be foreseen.
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We want to meet the new demands from Asia at an early stage," Van Vuuren said.
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