Paul Tentena
9 October 2008
Kampala — THE Gifted by Nature brand is to be reviewed, three years after its launch.
Cuthbert Baguma Balinda, the assistant commissioner for registration and inspection in the tourism ministry, said different schools of thought had preferred the Pearl of Africa brand over Gifted by Nature.
"The review will target public and private sectors who will share their experiences," Baguma, who is coordinating the process, said in the Tourism Uganda newsletter, recently.
The Gifted by Nature brand was registered in 2006 as a limited company to manage all activities pertaining to branding Uganda.
It was followed by a six- month $2m (sh3.2b) promotion and advertising campaign for Uganda as a tourist destination on American-based Cable News Network (CNN) television.
Amos Wekesa, the president of the Uganda Tourist Association, said the idea of the Gifted by Nature brand was not a reflection of the Government's commitment to promote Uganda over a long time.
"A lot of time was spent thinking the entire campaign would promote tourism and it was going to be on for sometime, but this was not so," Wekesa said.
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