BuaNews (Tshwane)
Edwin Tshivhidzo
4 November 2008
Johannesburg — Gauteng Premier Paul Mashatile on Tuesday launched the province's new branding and logo, inspired by the theme "Ignition", under the tagline "It Starts Here".
The new Gauteng logo is a spiral shape made up of multi-coloured dots of increasing size.
The central dot represents the ignition, the beginning, and the promise of all the possibilities that the province offers.
"This province is a leader across a variety of fields - in business, industry, tourism, and arts and culture - Gauteng is at the heart of all activity. We believe that the new brand, and tagline 'It Starts Here' is especially fitting, and a great visual interpretation of the power and vigour of this incredible province," said Premier Mashatile
The province, which was formed after the first democratic elections in 1994, was originally named Pretoria-Witwatersrand-Vereeniging.
Later that year, the name was changed to Gauteng, a seSotho word meaning Place of Gold, which made reference to the gold mines which were the reason why many people populated the city.
The province is made up of six regions and has three metropolitan municipalities including Johannesburg, Tshwane and Ekurhuleni and three district municipalities, consisting of Metsweding District Municipality, Sedibeng District Municipality and the West Rand District Municipality.
The province, which has a population of approximately eight million people, is acknowledged as the nation's economic engine.
It is the heart of industry and commerce in South Africa, and the base of African operation of numerous multi-national companies.
The province generates 33 percent of South Africa's GDP, and 10 percent of Africa's gross domestic product, making it the fourth largest economy in Africa.
Gauteng, which is home to more than 70 international banks, stockbrokers and insurance giants, also has an impressive employment rate. It accounts for 47.7 percent of employee's remuneration in the country.
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