United Bank for Africa, Sierra Leone, a subsidiary of UBA Plc, last week celebrated 100 days of banking operations with the launch of its ATM services as well as a pledge to continue to provide world class banking services to its customers.

Speaking at the ceremony, Managing Director/chief executive, United Bank for Africa (SL) Limited, Mr. Yinusa Ibrahim, said the ATM service was introduced to enhance the banking experience of the bank's existing customers as well as attract new ones.

"The continuous growth of customers is clear indications that people in Sierra Leone are embracing UBA, we remain steadfast in our commitment to providing them with the world-class financial services that we are known for.

"As a recognized leader within the financial services industry, UBA will continue its drive to be a role model for African businesses by creating superior value for all our stakeholders; abiding by the utmost professional and ethical standards, and building an enduring institution," he added.

United Bank for Africa (Sierra Leone) Limited on Tuesday July 22, 2008 commenced banking operations in Freetown, Sierra Leone at the bank's first branch and Head Office located at 15 Charlotte Street, Freetown.

UBA Sierra Leone is now set to provide the full range of corporate and consumer banking services followed the official presentation of the banking operating licence by the apex regulatory institution, the Bank of Sierra Leone.

Receiving the licence, Yinusa urged Sierra Leoneans to embrace UBA and view the bank as a partner in the development and economic growth of the country. "As Africa's global Bank, we are committed to bringing comprehensive world-class financial services to all the markets in which we operate and make positive contributions to their respective economies at large," he remarked.

In addition to introducing innovative products and services to the market, he said UBA Sierra Leone is determined to change the way people bank in Sierra Leone, asserting that the bank will make banking accessible for all and provide banking solutions that suit the needs of the customer. According to Yinusa, UBA Sierra Leone will leverage technology to continuously improve on service quality and product delivery in a cost effective manner.

UBA Sierra Leone brings to seven the number of African countries where UBA Group currently has presence. The list includes Nigeria, Ghana, Uganda, Cameroon, Cote d'Ivoire, Liberia and Sierra Leone.