Vanguard (Lagos)

Nigeria: Why I'm Building a Brand- Nena Kalu Ogba

Call pretty face Nena Kalu Ogba, a jack of all trade and master of all and you won't be wrong.

Apart from the fact that the light skinned beauty studied fashion at De Montfort University in Leicester in the UK, she is one very talented young woman whose creative ability cannot be questioned.

She can design anything imaginable, from clothes, to belts, lingerie, hats, sportswear, children's wear, throw pillows and even jewellery.

Popularly known by her label, Nena Kal Hunter, the native of Imo State returned home a few years ago to establish her brand. After attending a wedding decked in one of her glamorous hats, Nena got 30 orders and got stuck with hat-making since then. "But my goal is not to make just hats," she laments at a press chat during the week.

"My goal is to build a proper brand like you have it abroad, brands like Top Shop, Next, Marks & Spencer, Mango etc. I'm trying to build a visionary lifestyle brand. A brand that will survive even after I die. This brand is like a clothing and home interior brand which incorporates different things. So, that is why at the moment, I'm trying to go into different things; hand bags, t-shirts, home decor etc.

We started with the hats which is what people know me for. But in school, I learnt how to do bridal wear, evening wear, children's wears, sports wears, lingerie, knickers, hat-making and belt-making."

And to kick off setting up her brand, Nena has rolled out a collection of bags which are not only trendy but truly describes today's woman.

Made from vintage designer fabrics produced in the USA and synthetic leather made in Brazil , the new design carries with it a daintily engraved Nena Kal Hunter label. Nena describes the bag as "really funky and different from other bags." How? I asked. "These bags are different.

The prints that I'm using for the bags are things that women relate to. For example, this one has lipsticks on them and I call them kissable colour. There is also another design that has encouraging words for girls like, "it's your style, chic babe, fancy girl etc. Another one has all different types of high heels on them. They are really pretty and different".

Asked why she chose to do bags above lingerie for example, she says: "I didn't start with lingerie because it is really quite complicated. When I first came back, my dad gave me a piece of land in Aba to set up a factory but the infrastructure is not yet there. And government is banning things here and there, fabrics, laces etc. Where do I start from?

I've done hats, I was lucky the throw pillows caught on after I designed my house. People started to ask me where I got my throw pillows from. That was how throw pillows started.

I can't really say why I chose to do bags now except to say that bags are really in now. Bags are a necessity. I can't come out here without a bag. For me, my bag comes first because it is a necessity for a woman. You chuckle all your stuff in there, your cheque book is there, your money, your make up, your phones, your car keys etc. You really can't do without a bag unless of course you want to carry a nylon bag!"

The designer who is a shoe freak says she is inspired by colours, lines and shades. "If I want to design a hat right now, the first thing that comes to mind is the shape first. I'm not a person that likes very loud decoration on my product. I like to keep it simple. I like things that are defined."

Although this lover of baby Fat label started out to design bags for young women between 18-35 years she says older women have caught up with trend as they are also buying her products. "I really don't understand. but it shows that older women are paying attention to trend and how they look.

And there is something else, I've been travelling around the world and I notice that if you go to the clothes shop in the UK or USA for example, you'd find that if the kids are wearing pedal pushers, the adults have the bigger version. So kids and adults are wearing the same fashion right now. It's very strange."

This designer who made and sold her first outfit at the age of 9 years, remains perhaps one of the few entrepreneurs in Nigeria whose business transaction is done strictly online. But with the new grounds that she has broken, her next move in her plan to build a brand is to set up a shop where all products from her label can be incorporated. This, she says, is to make it easy for people to purchase her products.

Even though her story seems like a rising success story, it has not come without its peculiar challenges. According to her, access to funds remains a challenge. "Money is an issue and in Nigeria, it is quite challenging. It is not easy to get a loan from the bank. So I prefer working with my own money but it's not funny trying to grow with your own money. That means if you don't have your money, you can't get anywhere in this country. It's ridiculous. But I'm getting by."

As we brought the interview to an end, Nena who loves glamorous jewellery revealed that she attended a St Mary Magdaline Anglican Girls seminary and that brought laughter from all the journalists who couldn't reconcile the seminary with this fashion personality.

So we made a light joke wondering what the nuns would think of one of their former ward. Nena had a good laugh out of this and her response made all the difference. Even though fashion and style may not sound like something from the seminary, Nena says, "I can attribute the discipline that I have to that school."

Tagged: Nigeria, West Africa

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