Princewill Ekwujuru
5 January 2009
DAARSAT, the new satellite Direct-To-Home (DTH) Pay TV platform, is set to hit the airwaves soon as it intends to excite Nigerians with bouquet of broadcast content.
DAARSAT comes with a deep afrocentric orientation which aligns with the traditions of DAAR Communications Plc, owners of DAARSAT.DAARSAT will be the first satellite Pay TV platform offering service in Nigeria and operating wholly from Nigeria. This is based on their belief in the development of the technological manpower in Nigeria to meet the challenges of the 21st century.
With a strong focus on exceptional customer service management, DAARSAT is conceptualised with a programme bouquet to satisfy the yearnings and aspirations of Nigerians. It is one platform that takes cognizance of the interests of the viewers. The new pay TV comes with superior quality and programme depth that is second to none.
DAARSAT will commence operations with 40 channels that span entertainment, sports, movies, lifestyle, news, fashion and music. A major feature of the new pay TVs is the deliberate choice of the channels to align with the expectation of the Nigerian viewing public.
DAARSAT will introduce the latest compression technology - MPEG4 which gives it the capability to introduce real High Definition programming to Nigeria as it will air Nigeria's first high definition broadcast content as part of its programme offering. In a bid to accelerate the transfer of technology, DAARSAT will, in its first year of operation, commence the manufacture of its decoders in Nigeria.
In DAAR Communications Plc's traditional pioneering role, DAARSAT is set to introduce to Nigeria, the world's first Integrated Decoder and LCD Television which receives both digital, terrestrial and satellite television signals.
The Executive Chairman, DAAR Communication, Dr. Raymond Dokpesi, said DAARSAT has a focus to Nigerianise the pay TV industry in Nigeria. The vision is predicated on the need to make every Nigerian have a sense of belonging in the new pay TV. It is an attempt at creating a voice for Nigerians.
Dokpesi also said the company has engaged expatriate engineers who will develop the competence of its manpower in engineering and technical areas to accelerate the transfer of technological skill sets required in this new industry.
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