Leadership (Abuja)
Nkiruka Anene
12 January 2009
A customer of Diamond Bank, Umaru James Ombugadu has emerged the winner of N50 million in the bank's on-going Savingsxtra Promo. Ombugadu who banks with the Lafia Branch, Nasarrawa State of the bank is the first person to win such a huge sum from any promo in the country. Mr. Garry Marsh, Senior Adviser, Retail Banking who spoke at the occasion said it's the bank's way of adding value to its faithful customers.
According to him, "It is about walking the walk, not just talking the talk. It is about putting our customers at the centre of all that we do, helping and supporting our customers, providing an enabling atmosphere and platform for them to live their lives and carry out their business activities." He further explained that Savingsxtra is Diamond Bank's strategy of giving back to the society through savings account customers who operate either a Diamond Integrated Savings Account (DISA) or a basic Diamond Savings Account (DSA).
"Diamond Savingxtra is just one way of ensuring that the lives of our customers are positively impacted by their on-going relationship with Diamond Bank. It is presently targeted specifically at savings and DISA account holders and it is a fundamental part of our products, not just a one off promotion. We want to build enduring, long lasting relationships with our customers, both existing and new and to do that, we recognise that we must constantly be looking to meet the needs and expectations of those customers. That is why we will soon be launching a new range of savings and deposit initiatives that do just that," he said. He disclosed that there has been unprecedented interest in the Savingextra concept as the bank has continued to attract 25,000 new customers per month. "As a bank, it is obviously in our interest to build our customer base and our deposit balances, we also believe that encouraging people to save money will ultimately have a positive impact on the country and the economy. By building a culture of savings, Nigeria will be far better to deal with future economic downturns, which happen from time to time.
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