Disclosing this, Demola Adedoyin, representative of ADVAN (Director Treasury) said the new entrants Etisalat Nigeria and DN Meyer both playing in the telecoms and paint manufacturing sectors respectively, while others coming from the banking sector include Diamond Bank, First City Monument Bank (FCMB), and FinBank.
According to Adedoyin, the current harsh industry terrain makes it imperative for the advertisers (businesses) to maintain critical balance.
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