28 February 2009

Uganda: Coca-Cola Launches $1 Million Promotion

Century Bottling Company Limited the producers of Coca-Cola products in Uganda last week launched a two billion shillings (about $1 million) promotion dubbed "Brrr and Win With Coca-Cola Golden Crowns."

The promotion is expected to benefit over two million consumers who will win instant cash and other prizes over the next two months. The campaign requires consumers to look under the gold coloured crowns of Coke, Fanta, Sprite, Stoney and Krest on the 300ml, 500ml and 1litre bottles for their instant prizes. Speaking at the launch of the promotion, Century Bottling Company (CBC) Managing Director, Basil Gadzios noted that the promotion aimed at rewarding consumers of Coca-Cola products with cash prizes of up to UShs1 million (about $500) amongst other instant prizes like T-shirts and caps.

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