18 April 2009
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Wainaina was involved in the 2006 launch of Kenya's National Civic Education Program (NCEP II), Uraia, which aims at fostering a mature political culture in Kenya: a culture in which citizens are able to exercise their rights and responsibilities-and to participate effectively in the broadening of democracy. Wainaina also performed at the inaugural Nairobi-hosted North Sea Jazz Festival in February 2006, and at the Holland-based version of the same in July 2006.
December 2006 saw the release of "Twende, Twende", his second solo album. At the 2007 Kisima Music Awards Wainaina won three categories: Afro-fusion, best song and best video from Kenya [1]. He was among 100 most influential Kenyans as selected by The Standard newspaper in August 2007
Personal life
Wainaina married his fiancee of five years, Sheba Hirst, on February 29, 2008. They have a daughter, Seben, born in April 2006.
African Voices and the Bank PHB Brand
In these tough times, PHB has learnt to put its money where its mouth is. Prior to Bank PHB's decision to dole out the sponsorship cost for African Voices on CNN International, it made it clear that its mission is associate its brand with Africa's iconic personalities that have struggled through daunting challenges to remarkably leave their footprints in the sands of time. This clearly resonates with the Bank PHB brand persona - think possible. Come to think of it, only those who "think possible" can achieve milestones in their chosen fields worthy of celebration on a global platform that African Voices has become. Such is the inexplicable connection between a sponsorship move and its attendant ripple effect on brand equity. Bank PHB has clearly got it right. This is quite instructive for brand managers in the corporate world to see sponsorship beyond mere visibility for the brand. Sponsorships as avenues for reputation building must be in sync with the brand personality. African Voices airs on CNN International on Saturday at 12.30 pm and 7.30 p.m with repeat broadcast on Sunday (at 6 p.m.)
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