Tunis — An international communication campaign aimed at showcasing investment opportunities in Tunisia, was launched in Tunis. The campaign dubbed "Looking for growth? Think Tunisia", provides information on the possibilities offered by investing in the Tunisian economy will run till 2016.

Jointly set up with the help of the Ministry of energy, small and medium enterprises , trade and handicrafts, as well as the Ministry development and international cooperation, the campaign is also supported by the Tunisian Union of business entrepreneurs (UTICA) and the European Commission in Tunis.

It targets Tunisia's main trade partners which include notably France, Italy, Spain, Germany and the United Kingdom. Half of the country's commercial exchanges are carried out with these five European countries, noted UTICA's chairman, Mr Hedi Djilani, during the launch of the campaign on Wednesday in Tunis.

The program includes the organisation of various trade fairs abroad, information points, videos, brochures and posters, as well as the setting up of a website (www. thinktunisia.tn ) in four languages (French, English, Italian, and German), with a view of highlighting existing incentives in the Tunisian industrial sector, but also the main workshops and seminars and events scheduled to make Tunisia the "Euromed Valley in Industry and Technology."

The program stresses the fact that by 2016, Tunisia aims at doubling its industrial exports, trebling investments and balancing the country's industrial portfolio.

Emerging sectors such as electronics, plastics, automobile and aeronautics sectors, ICT, outsourcing, as well as the more traditional areas such as textile, agrifood and mechanical and electric industries, should develop concomitantly by 2016 says the program leaflet.