South Africa: Slow Sales of Tickets Force Fifa to Adapt

Johannesburg — FOOTBALL governing body Fifa admitted yesterday that the slow pace of ticket sales for next month's Confederations Cup had made it realise that SA was a uniquely different environment to anything they had encountered in previous editions of the World Cup's precursor.

Fifa has spent the past few weeks amending some of its traditional ticketing procedures in a bid to get locals to buy tickets, and Fifa marketing director Thierry Weil said yesterday it had had to adapt to the South African way of doing things.

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