Published by the government of Zimbabwe
18 June 2009
Harare — TODAY all roads wind and snake down to Nyanga, Zimbabwe's gateway to the attractive rugged and craggy Eastern Highlands, Zimbabwe's sleeping tourism giant.
Nyanga in particular, and the Eastern Highlands in general, are by far Zimbabwe's most spectacular tourist attractions outside the Victoria Falls.
With rolling moorlands, cascading water falls, trout-filled lakes, frolicking wildlife, sharp curved and snaking roads, state-of-the-art hotels and English-type climate Nyanga has over the years been under-marketed.
Vice President Joice Mujuru and Miss Tourism Zimbabwe Vanessa Sibanda are expected to grace the launch of the Nyanga Campaign, among other luminaries in the tourism industry and political sector.
The campaign will mark the beginning of the strategic marketing of Nyanga as a resort town.
Yesterday, Zimbabwe Tourism Authority public relations executive Rachael Danda said Miss Tourism's main agenda was to promote domestic tourism.
"The campaign seeks to improve geographical spread of tourists from the current concentration around Victoria Falls to cover Nyanga.
"It campaign further seeks improve and re-position the image of the country in both traditional and emerging markets as well as increasing employment to communities around the destination," she said.
The campaign, she said, was concemptualised and developed in packages including a website an attractive DVD, newspaper pullouts, brochures, posters, billboards and fashion labels, among others.
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