Concord Times (Freetown)
Mohamed Massaquoi
2 July 2009
Freetown — One of Sierra Leone's most renowned private security companies, G4S, is currently rejuvenating into international standards to ensure credible services are delivered to their numerous customers.
The process was in line with the global objective of having a single identity so that the company would have a unique identity that is recognized worldwide.
G4S's country operations manager, Antony Rothwell said their security guards will now have a unique uniform which was part of the institution's branding process.
He said other West Africa countries, including Ghana, have already begun the process but because of some reasons Sierra Leone was only embarking on the process now.
Rothwell said there were lots of negative publications with regard the development but that security guards should have nothing to fear as the institution remains the same.
"Some sections of the media had speculated that the company has gone broke to the point that we cannot afford to pay the monthly salary of workers. This is not true, the fact of the matter is, we can only develop when we introduce new innovations that can benefit the workers and our respective clients," he maintained, adding that he has suggested to the guards to form a committee that will be charged with the responsibility of mediating between them and the management.
"We hope that our clients can understand this latest development we have embarked upon to ensure that our officers are professional in dispensing their duties," Rothwell added.
Some members of the security firm were worried about the development on the grounds that it was a strategy to cut down the strength of the force.
Sulaiman Kargbo, a member of the group said some of their colleagues were requesting the company to pay off their end-of-service benefits as most of them did not understand the reason behind the rebranding process.
He said they have held two meetings - one for those in the west-end and another for those in the east and central areas of Freetown to iron out their differences.
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